Call Answered: Yi Zhou: Filmmaking + Shiseido Beauty
I may not wear make-up, but I love it. I am fascinated what make-up can do for a person. It can make one feel beautiful, sexy, and grown-up. I also love the magic of filmmaking. The stories one can tell through movies is one of the most powerful mediums we have.
With Yi Zhou, these two worlds are brought together. Yi is not only a filmmaker, but she is the new face of Shiseido Beauty’s VisionAiry, a weightless and long-lasting gel. Yi brought her filmmaking skills with her as she collaborated with Shiseido to create the VisonAiry Gel Lipsticks, the commercia,l and its campaign concept "Visible/Invisible."
Yi is currently working on her feature film debut!
For more on Yi visit https://www.yi-yo.net!
1. Hi Yi. It's so nice to be able to interview you for "Call Me Adam". Let's start with the very exciting news that you are the new face of Shiseido Beauty. We hear you are promoting the brand's newest gel collection, VisionAiry, that is weightless and long-lasting. How did this come to be for you? I was selected by the ad agency to be part of the cast of four women representing the new make up relaunch of Shiseido, entitled Beauty Reimagined.
2. What do you like best about promoting their line of beauty products? The idea of Art and Science.
3. What are the top three reasons you feel consumers should buy this new gel? I represent the Gels collection, which is a revolutionary lipstick made of 15% of water, it adheres to the lips like a second skin and it is long lasting. Shiseido has 145 years of history in the beauty cosmetics.
4. How did it feel to be a part of their commercial as well? It was an honor to work with Solve Sundsbo, he is a very famous master of photography and the set was beautifully built. The Shiseido team and Jwalk Agency are all very professional.
5. Now, let's get to your filmmaking! Who or what inspired you to become a filmmaker? David Lynch.
6. What do you like about working behind the camera? I like to create things and bringing my vision into reality.
7. You are currently working on your first feature film. What can you share with us about this project? The movie is a Sci-fi noir romance, it's set in Shanghai and LA. The title of the movie is “Stars And Scars.”
8. You have lived in Rome since you were eight years old, with some studying in London & Paris. Now you live in LA. What has been the biggest culture shock of moving to LA & what do you love about it? Cultural shock is the idea that everyone looks good in the areas I live and work, meaning entertainment oriented areas. What I love the most about LA is the diversity of culture, the weather, the love for sports, and the fact that most of the entertainment people are here.
9. To end this interview, let's combine your love of filmmaking and being a multimedia artist. If you had to create a film where VisionAiry was the main character, what would you call the movie and what would the concept of the movie be? I would leave it the way they did it because it really best embodies the collection and the message.
More on Yi:
Yi Zhou is a Chinese multimedia artist who has lived in Rome from the age of eight and studied between London and Paris with degrees in Political Science and Economics. Yi Zhou is a polyglot artist whose videos has been shown at Shanghai Biennale, Venice Biennale Sundance Film Festival and Cannes Film Festival.
In the past years, Yi Zhou has been endorsing a number of global campaigns ranging from Persol in 2012, DFS T-Galleria in 2015 and Levi’s in 2016. Yi Zhou was named as the first ever artist-ambassador to endorse a beauty brand for China: Clarins, from 2010 to 2011. Loved by luxury brands for her multi-disciplinary range as an artist filmmaker and influencer, since 2011 she has also started collaborations with brands such as Chanel, Hogan, Pringle of Scotland, Lane Crawford, Yoox, Gripoix, Each x Other and Iceberg.
Moving to LA in late 2017, Yi Zhou has founded YiZhouStudio LA in 2018 as the USA branch as a strategic partner of Cinemoi Network, Royal Yacht. She is currently developing her first feature film as writer and director and plans to invests into Hollywood and Chinese co-prod movies with her new investment company: Into the Sun Investment.
She is also an active participant of The Blockchain scene, she has recently join as an advisor on board of ArtWallet.