As director for Buick GMC advertising and sales promotion, Craig Bierley is responsible for advertising and promotional strategies for the Buick and GMC brands, including print, broadcast digital and experiential. Before this position, Craig was the director of product marketing for Buick, where he was responsible for brand marketing strategy and product planning for all Buick products. Previously he was marketing director for Pontiac, overseeing the launch of the G8, Vibe and Solstice Coupe. He was also the Product Director for GMC when the GMC Yukon, Sierra and Acadia were introduced to the public. Craig began his GM career more than 22 years ago as a financial analyst. Since then, he has helped the company grow and evolve, successfully completing many product launches, sales and marketing positions in the GMC, Pontiac and Buick sales and marketing organizations. A native of Michigan, Craig has an MBA from Michigan State University.
Buick is once again partnering with Out Magazine's OUT 100 celebrating the top 100 individuals who made an impact on the GLBT community throughout the year. This year's covers of the 2012 OUT 100 include Boy George (Culture Club), Jane Lynch (Fox's Glee), Andrew Rannells (NBC's The New Normal), and Sharon Needles (RuPaul's Drag Race). The 2012 OUT 100 celebration is taking place on Thursday, November 29 in NYC!
1. You have been with GM for over 22 years. What initially made you want to work for them and what has made you want to stay? I love the car business. There are very few other products globally that stir such emotion in consumers, have such massive impact on consumers daily lives and have such a dramatic impact on global economic markets.
2. How did you decide to partner with the OUT100? As we planned the continued evolution and growth of Buick, we wanted a partner that had the same goals as Buick, while also talking to the same market we were. Buick's consumer today is more educated, more affluent, and plays a prominent role in society, much like the attendees and participants of Out100.
3. What has been the best part about this collaboration? As a brand, Buick believes in the strength of community over the individual. We hear that same message from our consumers. We believe that partnering with OUT to present the Humanitarian Award, recognizing and celebrating people who make a difference in their community, aligns with what we believe as a brand.
4. How does it feel to be able to spotlight the contributions the GLBT community makes to our society? We believe in spotlighting the contributions that all members of society make to their community are worth celebrating. In addition to sponsoring Out100, we started the Buick Human Highlight Reel, an online archive of stories honoring NCAA collegiate athletes who have gone on to contribute more their community. One such athlete is Hudson Taylor and his organization, Athlete Ally (www.athleteally.com).
5. How would you like to see this partnership grow? There are greater opportunities to raise awareness around Buick's involvement, not only in Out100, but the overall role and message that Out100 delivers to the community.
6. What are you looking forward to most about this Thursday's OUT100 celebration? We're looking forward to celebrating another group of individuals who have contributed a great deal to the community in which they interact every day.